The 12 facts of Edinburgh’s Christmas…
10th Jan 2017
We've had a record-breaking Edinburgh’s Christmas, and it's all thanks to you, our visitors! We're delighted to have put Edinburgh on the map for another festive season. Here are the twelve facts of Edinburgh’s Christmas…
1 – 4 million total footfall at East Princes Street Gardens and St Andrew Square!. (an estimated 917,000 unique visitors, with an estimated 60% from outside of Edinburgh and the Lothians).*
2 - Visitors from 64 countries came to Street of Light and other Edinburgh’s Christmas attractions.
3 – A whopping 280,874 tickets were issued for the spectacular Street of Light.
4 – 130,680 tickets were bought by EH postcode residents enjoying the 20% discount on shows, rides and attractions.
FIVE Guys Named Moe at the Festival Square Theatre!!
6 – Edinburgh bucked the nationwide trend with footfall in the whole city centre area rising by over 5.1% in December (UK’s average dropped 2.6% in the same period). A 49% increase in footfall in George Street over the same period last year, demonstrated the benefits of Street of Light to local businesses.
7 - 1,200 pupils from schools across Edinburgh submitted entries to the Winter Windows stained glass competition.
8 - 38 local choirs knocked the socks off audiences and passers-by at Edinburgh’s Christmas at Light Night, Street of Light and in St Andrew Square.
9 – Visitors gave generously to raise £22,564 for charities (including Cancer Research UK Kids & Teens, Waverley Care and Place2Be).
10 – 8,842 Edinburgh schoolchildren skated free of charge at the St Andrew Square elliptical ice rink thanks to the generosity of Standard Life.
11 – 1.8 million people who have so far watched Zoella’s youtube vlog about Edinburgh’s Christmas (https://www.youtube.com/watch?v=8hnQQ-JFcsk).
12 - The direct economic impact is expected to exceed the £119m reported in the last survey in 2014 (spend by non-Edinburgh residents only)*
Thank you to all of you who visited and helped us make this year the most magical yet! We wish you all the best for 2017.
* these results will be validated by the results of independent customer survey to be released in due course.
Posted by Underbelly